EFFECTIVE DATE: May 25, 2018
- Cookies & other technologies
- Cookies served through our Sites and Mobile Apps
- How to Control and Delete Cookies
1. Cookies & Other Tracking Technologies
A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a randomly generated unique number or other value.
A “web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags.
Please note the following:
- You might be assigned a cookie when using our online services.
- We may use both session (for the duration of your visit) and persistent (for the duration of a fixed period of time) cookies and other tracking technologies.
- Our online services and other areas related to our business may have web beacons.
We may use these technologies to:
- uniquely identify you or your device;
- allow you to access and use our online services, where without them, our online services may not work properly;
- further system security where appropriate;
- statistical purposes, in order to measure use of our websites and mobile apps;
- improve our products and services;
- help us monitor the performance (e.g., traffic, errors, page load time, popular sections, etc.) of our online services;
- remember you, for your convenience, when you visit our online services
- help customize your experience;
- to market to you through targeted advertising; and
- for other purposes described in the section of the McDonald’s Global Privacy Statement titled, “How we use the information we collect.”
For example, we may use certain technologies to determine whether you have opened an e-mail or clicked on a link contained in an e-mail, how you use the pages and content in our mobile apps, or whether you have clicked on a McDonald’s online advertisement.
Both we and others (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across third-party websites and devices, and when using our online services to further personalize your experience with us.
3. Cookies served through our Sites and Mobile Apps
Tracking technologies can either be persistent (i.e., they remain on your computer or device until you delete them) or temporary (i.e., they last only until you close your browser).
In particular, our Sites and Mobile Apps use the following categories of cookies:
4. How to Control and Delete Cookies
Please be aware that restricting cookies may have an impact on Sites and Mobile Apps’ functionality.
Website Cookie Settings Tool: You have the right to decide whether to accept or reject cookies, except strictly necessary cookies, by using our Cookie Settings Tool.
Cookie Settings tool
Brower Controls: You can also use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of our Sites and Mobile Apps.
Targeted Advertising: When you use our online services, we (and our vendors who provide services to us) may collect information about your activities so that we can provide you with advertising tailored to your interests.
You can opt out of targeted advertising by visiting www.aboutads.info/choices or www.networkadvertising.org/managing/opt_out.asp . If you choose to opt out, you will continue to receive advertisements but they will not be tailored to your interests.
Mobile Advertising: You can opt-out of having your mobile advertising identifiers used for certain types of targeted or personalized advertising by accessing the settings in your mobile device.
Do Not Track: Some newer web browsers may have a "Do Not Track" preference that transmits a "Do Not Track" header to the websites you visit with information indicating that you do not want your activity to be tracked. McDonald’s does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.